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I have been music minded and entrepreneurial from a young age, with a passion for combining those two traits. After having studied music business, I have worked in artist management, live events, music journalism and in A&R. I now approach the industry with innovation, curiosity and direction.

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My Story

Growing up in multicultural Cape Town, South Africa, gave way to my love for music and genres of all kinds. 

About Lloyd's Talent Agency

We understand the power of belief in an artist. The support of a professional team will boost anyone’s confidence and career. We bridge the gaps between artists and their goals by leveraging LTA’s network and linking opportunities to our talent. We represent our artists business, brand and creative interests. And ultimately, we will represent you. There is power in affiliation.


I'm always looking for new and exciting opportunities. Let's connect.


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